Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database It is always a good idea to have one open-ended question. It will give a framework to start with your process of designing and developing the brand identity. Create online polls, distribute them using email and multiple other options and start analyzing poll results. What is the quantity of the product you use in a month?Q6. Robust, automated and easy to use customer survey software & tool to create surveys, real-time data collection and robust analytics for valuable customer insights. Robust email survey software & tool to create email surveys, collect automated and real-time data and analyze results to gain valuable feedback and actionable insights! We’ll get you results in a fraction of the time it takes for traditional research. Create and launch smart mobile surveys! 7. Content Snare helps with much more though. Your brand is essentially who you are for your customers. This one is for the clients that already have a pretty good idea, or to help the other ones think about it some more. 1 Section A: Personal Informations 1. I LOVE this system for acquiring information from clients. Living in a mobile home is the best way to save money and still live comfortably. 1) What type of phone do you have? I think the secret is just that we’ve made it easier for clients to give us stuff. d) I don't have, but I would. 4. The price of our branda) Is as per your expectationsb) Is more than your expectationsc) Is less than your expectationsd) Can’t sayQ5. Our love affair with smartphones is now 12 years old, and shows no sign of fading. James is the co-founder of Content Snare and Aktura Technology. You might split this into several questions, but this one is important as every business is different. Marital Status. A questionnaire is just a kind of form. This type of questionnaire has lower response rate as compared to other types. Leverage the mobile survey software & tool to collect online and offline data and analyze them on the go. Brands are mostly about storytelling, so you need t know what is the story of your client’s brand. Married Single. But, as we find ourselves on the cusp of a 5G-driven digital future, the way we are using these devices is changing. Once a web designer, his new priority is to help web designers and developers regain their lives, work less and get better clients. Much of this information must be extracted through research and development. Anyone doing serious mobile app marketing knows that surveys can be useful for understanding app satisfaction, getting feedback on new functionality, trying to understand why a feature isn't being used, or simply collecting general feedback quickly.. Bottom line: no single survey … Market Research. Mobile will soon be your bank’s central hub of … Objectives are specific milestones the organisation is working towards to accomplish their mission. About the survey The Mobile Consumer Survey, now in its fourth year, is a multi-country study of mobile phone users around the world. The fresh perspective can give you a clear indication of what you are doing right or wrong. A mail questionnaire is a process of sending questionnaire sheets to a targeted audience via email. Each and every dimension of the questionnaire … Creating a survey with QuestionPro is optimized for use on larger screens -. If you’re trying to do lots of projects at a lower price, you might want to get all the info for their branding up front. It is costly and time-consuming and requires proper planning, testing, and marketing strategies. We asked a handful of our favorite branding experts: “What do you think is the most important aspect of building a brand identity?” Here are their responses: Shana Haynie, from the digital agency SplashOPMresponded: “Consistency. It used to be a fight to collect stuff. Mobile Marketing Interview Questions and Answers - Covers important knowledge, concept, situation and experience based interview questions on topics like strategizing and monitoring a Mobile Marketing campaign, Advantages, Limitations, Mobile App Marketing etc. A typical initial branding assessment asks about: If clients are looking to rebrand, you can also look at: We’ve touched on this already, but the main thing is that a good brand questionnaire helps ensure that your client project isn’t a massive failure. 6. If you don’t already have a forms tool of choice, there are a few options. Our publishing tool offers multiple choices for sharing: you can either embed the form on a web page, send the form link via email or messenger apps, or choose to send it to any social platform you like. With the branding questionnaire completed by the client, it becomes easier to shape a distinctive brand message and … How satisfied are customers with different smartphone brands? COVID – Economic Impact Assessment Survey, Quality of Life Questionnaire: Framework and 20 Key Questions, Social Communication Questionnaire: Questions, General Description, Uses and Limitations, Health History Questionnaire: 15 Must-Have Questions, 10 Must-Have Questions in a Risk Tolerance Questionnaire, Top 20 Questions for Bipolar Questionnaire. Some just want to get the client on the phone, some want their clients to purchase online or simply enter their email somewhere. c) Siemens. Our Smartphone Brand Loyalty Survey 2019 shows the data of how happy customers are with their current brand of smartphone across all the major brands including Apple, Samsung, LG, Google and more. A branding questionnaire consists of a set of. Right from the very beginning, it is advisable for you to know who is the final decision-making authority in the organization you are going to work with. Some of those factors are country that the product belongs to, co-branding, sales and discounts, celebrity promotions, etc. You’ll need an understanding of what their business does, and this question helps with that. Filling out a large form can sometimes intimidate clients who are already pressed for time and capacity. What brand is it? 2. 2. You can create your own survey or choose from more than 50 customizable templates based on survey category, like an employee exit survey or post-event feedback survey. 45%. If the website helps them get just one more client a year, it’s much easier to justify a $10k price tag. Real people answer your questions as they browse the internet — so they can get access to premium … A branding questionnaire is closely related to a creative brief or a client intake form, only it is more about the bigger picture than the fine details. That bad feeling you get is the result of hundreds of thousands of years of decision-making evolution. A brand is like a roadmap for a business or organisation. A branding questionnaire is a series of questions you ask your clients (or prospects) to gain an understanding of their brand. If you build a new survey, you can select a "face-to-face survey" that shows one question at a time or a "mobile form" that allows you to run mobile-only surveys and shows all questions in a list. Spend time completing this brand development questionnaire. Your future hire will be the company’s face to the public, so look for highly professional people who have a flair for customer interaction. These are all questions that can be answered by a brand audit. 5. How does your Logo communicate your brand? It’s also an upsell opportunity if they want help with their brand redevelopment or their brand content. The standard questionnaire design is a set of questions with fixed alternatives. To get quickly started with a Brand Loyalty questionnaire, it might be helpful to start from these 5 general example questions and personalize them to … Trusted Media Brands (TMB) and Advertiser Perceptions asked US media decision-makers to choose their top three benefits of mobile video ads—whether or not they currently use them. 3. The fresh perspective can give you a clear indication of what you are doing right or wrong. This question is so you know who your clients are targeting. Using Content Snare means that clients can complete the questionnaire in several sittings, as it can be unreasonable to expect they get in done in one go. A brand perception survey is a painless and cost-effective way to measure your customer’s views on your brand. The above data is based on a survey of Which? What they write here doesn’t have to be set in stone. Gender. If it is too complicated for a mobile respondent, survey participation ... NPS or CSAT surveys can be sent months after the transaction occurred to see if your customers are still loyal to your brand. To use our brand awareness survey questions sample, you need to create a free account at QuestionPro. When you create a branding questionnaire without adequate information it is going to fall flat on its face. However, it can be tricky to set up and they must be completed in one sitting. It enables and empowers staff to interact with customers and each other in a way that is consistent with the brand values. The ultimate filter. To get quickly started with a Brand Loyalty questionnaire, it might be helpful to start from these 5 general example questions and personalize them to … Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights. Thank You ;) ... b) 2. c) 3, or more. This is an untapped pool of potential people who will sooner or later associate with the brand. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example. 2) Are you contract or pay-as-you-go? Collecting content from clients in the biggest bottleneck in web design. In this post you’ll learn how to create an effective branding questionnaire. Let's break down the two different types of audiences a company focuses on to survey and improve their employer brand. The 2017 study comprises more than 51,500 responses across 33 countries. It would be great if you fill it. This question is about where the organisation sees the brand going over time. Spectacular marketers are the ones who are always asking the right marketing questions. And if you have adopted live chat as a customer support channel, one of our blog post will provide you with more best practices to design your post-chat survey to gather customer satisfaction information. Internal Employer Branding. Content Snare makes this process easy and can also be used for your branding questionnaire. Present the data gathered in tabular form. Sometimes this may be founded criticism, but sometimes it’s just a reflection of the client. As you’re working through it there may be gaps that you identify i.e. members in July 2020 covering 12,661 smartphones. When you know how aware consumers are of your brand, you can strategically focus your efforts and strengthen your placement in the market. Smartphones have revolutionized the way people use mobiles today. b) Samsung. This question is important because this makes your clients think about the factors that make their brand stand out in the market. Sample of Employer Branding survey questions. Publish template See how. Drop them in the comments below, and maybe we’ll invite you on the show to share them. 4. Choose from these 3 types of surveys: 5-answer Likert scale, 1-10 scale and open survey questions. This question helps you see what is guiding the organisation and whether their current branding is consistent with their values. Your feedback is important! This is why it’s important you have the right set of survey questions to complement your questionnaire. A branding questionnaire is a series of questions you ask your clients (or prospects) to gain an understanding of their brand. Brand Preference Questionnaire While companies try to create different brands, certain factors position products in a certain way among the customers. Your questionnaire length depends on your strategy. A branding questionnaire will also establish the client’s expectations in terms of budget. Excessive detail in what they want. Questionnaire Design. Hint: As with questions 10, 11, or even 12, this customer satisfaction survey should be sent to your customers very soon after providing the support. This question will help you or your agency understand your client’s long-term goals and aspirations and you in turn can get a direction to start with your work. Try it … It is way easier to sell to an organisation that tells you what they are out to achieve and what their key issues are. Mobile: The New Dominant Platform. Well, to develop a questionnaire, one must know what needs to be addressed. Free to use and modify for your own business. Brand Ambassadors promote a company’s products and/or services through online and offline channels. The first segment consisted of the mobile phone image with the brand name and brand masked. This simple question will help you design an awesome brand guideline. Have you tried walking with your eyes closed? There’s no barrier, there’s no friction. Though you're welcome to continue on your mobile screen, we'd suggest a desktop or notebook experience for optimal results. say their city is effectively managing the impact of COVID-19. At the end you’ll find sample questions for your questionnaire. Make note of them in Section 15 so that we can dig deeper through e-coaching. Just like the above question, this is gold. This could be an assessment questionnaire to evaluate and to draw conclusions on one’s health questionnaire or a training questionnaire to analyze current training methods. understanding the brand preference of students with regard to mobile phones. ACTIVITY Make a survey regarding the brand of mobile phone each member of the group has, the reason for having it, the reason for choosing the particular brand, and the number of cellular phones each has. This questionnaire will start to inform your preferred choices to the agency or organization who is working on your brand identity. Try to avoid making a form too long. Generally, you’d set the bottom level as the budget you don’t want to work with and may simply refer them to someone else. Here are the top 15 questions you need to have in your branding questionnaire: 1. Use of mobile banking has increased 50% since last year and nearly one-third of US consumers (32%) now do mobile banking at least once a month according to a recent Accenture survey. Questionnaire. Developing a brand that stands out is all about the impact it makes. Age Group. If you’re struggling to think of a list of questions to use, take these three questions and put them into any survey … Mobile video advertising brings a lot of value to marketers, primarily increasing brand awareness. Occupation. Can anyone share a questionnaire for measuring brand image of multispecialty hospitals? I like this question just to get an idea of where they are at right now and to gauge how much work is required. The third segment consisted of the mobile phone, its price and a prominent personality. 5-answer Likert scale Employer Branding survey questions Here are our favourite questions and why we ask them. Questions to ask in a brand perception survey Content Snare allows clients to fill things out in their own time. Want to see the full list of questions we ask on our website questionnaire? Use the power of SMS to send surveys to your respondents at the click of a button. Employer branding is a major topic among recruiters — but who are they building a brand for? It’s regularly employed by brand managers as it provides more flexibility than in-person workshops: surveys can be completed in the target audience’s own time. Get two for one and build your branding questionnaire with Content Snare. Hint: As with questions 10, 11, or even 12, this customer satisfaction survey should be sent to your customers very soon after providing the support. A way to address this is to use a system that enables clients to complete their questionnaire in stages. Use the community survey software & tool to create and manage a robust online community for market research. Your agency can keep this in mind while translating the design. What are the three things you dislike about your current brand identity? Google Forms is a great tool to start with. Are your clients taking forever to send you content? It can also be used to find out which brands share your space in your customers' mind, giving you a clearer picture on what they value. Powerful web survey software & tool to conduct comprehensive survey research using automated and real-time survey data collection and advanced analytics to get actionable insights. If you are doing higher priced branding or design projects where you include strategy discussions, the questionnaire might just be an initial filter to weed out bad clients, and to give you enough info for an in-person meeting. It is good to accommodate suggestion but it is also important to channelize your energy in the right direction. The aim of this study is to identify the impact of mobile advertisments on consumer buying decision. Figuring out early on what in particular your client is unhappy about will set a tone for your team as well. If you’re using your questionnaire as a client filter as well, here are some tips for deciding whether or not to proceed. Employee survey software & tool to create, send and analyze employee surveys. There are various types of Employer Branding surveys you can conduct. If it’s clear they need their brand redeveloped before they work with you on a website or brand collateral, this is the time to raise this with the client. (Anything else that is a dealbreaker for you). A sample questionnaire can help you formulate a good questionnaire. Home Consumer Insights Market Research Questionnaire. Include this as questions so you can make the decision not to work with them faster. The image based survey was administered in four segments. This is a great question to ask for a couple of reasons. Useful for all freshers and expert level professionals interviewing for positions like Mobile Marketing Manager, Executives etc. 15. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations. You need to decide how much time, energy and resources you are willing to spend. 84 Brunswick Street, Fortitude Valley QLD 4006, Australia, How to create a branding questionnaire for your clients, Unique selling proposition (what makes them different), Any issues or problems they’ve bumped up against with the current brand, Who they want to be perceived as in the market, It may highlight a marketing channel you’d never thought of, If they put in someone’s name, you can surprise that person with a special reward or treat (referrals are your best friend), Nope, but I will be putting them together, If they are highly critical of other agencies or developers. Please take the survey titled "Samsung Questionnaire ". Are there any specific target audience you wish to reach out, whom you haven’t? 4) Do you have social network sites on your phone if so, which ones? Australian findings are based on a nationally representative sample of over 2000 consumers aged 18-75, polled online during May and June 2017. Mobile Survey Software Leverage the mobile survey software & tool to collect online and offline data and analyze them on the go. d) Sony Ericsson. Brand Ambassador Interview Questions. It tells everyone how you’re different, why they should listen to you and whether you are for them. Powerful business survey software & tool to create, send and analyze business surveys. We use a dropdown list where the smallest amount is “<$2000”. Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. A couple of new launches under the Motorola brand reversed its internal brand share and now Motorola contributes to two-thirds of its portfolio. Mobile Phones have become inherent part of our lives. Note to yourself that branding is all about being strategic, and by answering these questions you can position your brand and … Agencies need to understand what industry they are working with and who in particular the client feels is their direct competitors. You trust our branda) Strongly disagreeb) Disagreec) Neither agree not disagreed) Agreee) Strongly AgreeQ4. This will give you an idea about their branding strategies and guidelines and how they are approaching a certain brand. Please complete the questionnaire as much as possible giving us a better idea about what brand you are looking to create. Even if your client has a good grip on the market there will still be a target audience that they would want to associate with. This helps you get your time back, complete more projects and get paid faster. To better understand how people’s brand experiences can build or damage brand equity, Google partnered with research firm Purchased on a study of more than 2,000 smartphone owners. Yes, it’s OK to trust your gut. There are some of the organizations across the globe whose logo speak louder than the brand itself. In today’s post we’re going to look at how to construct a branding questionnaire to help your customers brief you on their brand. It’s tough, right? It also lets you know which areas of the brand will need your immediate attention. What is your budget for this project? Once you have a thorough understanding about the client’s strategic direction it is much easier to tune into what they need from you and create a value proposition that adds value to their objectives. So much of it is already done for me and with a few tweaks, I can send the form and the client know exactly what they need to provide. ~ Gina As we peer into the next, with 5G rolling out and ever-evolving mobile innovation, the only certainty is that nothing will stay the same. Iam Working on measuring brand image of hospitals. In the same manner, it is also vital to know what the things a client might absolutely hate or strongly dislike about their brand identity. The state of the smartphone. For more tips on optimizing that survey, take a look at our guide on how to select the right types of survey questions. Create and launch smart mobile surveys! Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. 6. They may ask varied questions depending on … You can tease all of this out in a well-worded questionnaire for branding. Let’s dig into the questions for your form. Brand questionnaires are essentially documents containing questions which are addressed to the average consumer regarding their taste in brands or their response to a particular brand. It was based on a survey, a primary research study, which was undertaken as a part of the case studies programme managed by Ms. Lara Srivastava of the ITU. The information requested in this questionnaire is intended to give us insight into your business, your services and products, the markets in which you do business and your competitors. brandquiz brings everything you need to capture leads, collect feedback & activate your audience in one tool. Can you walk us through your approval process? Getting a quick background behind the scenes will help you familiarize with the original. The designs are fairly simple, but it’s easy to create a form quickly. Real time, automated and robust enterprise survey software & tool to create surveys. It defines the organisation’s direction and purpose. There should be a scope for further discussion or addition to the already existing context. Can you afford to go to the sets without familiarizing the screenplay, story, cast, location etc? They help build a strong brand that creates new sales opportunities. When crafting a survey, it’s important not to overwhelm customers with too many questions at once. 30 - 50 50 & Above. A logo must be created in a manner to suit the personality of the brand. Utilizing a thoughtfully made brand awareness survey questions examples analyze if your brand is on the top of the consumers’ minds. In February 2004, a paper titled ‘Mobile Phones and Youth: A look at the U.S. student market’ was presented in the ITU/MIC Workshop on Shaping The Future for The Mobile Information Society. 36% will stop using a mobile app due to heavy battery usage; Users blame the mobile app and the company who made it—more than a third devalue a company’s brand when a mobile app crashes or produces errors. Agencies, government, and other companies attach questionnaire document sheets to the email and ask subscribers and customers to fill it and send again. The key to designing an effective branding questionnaire is to make sure the questions in it are relevant and should help an organization understand what they need to fill in it to give out maximum information. This one is a sneaky one for me. Brand. Does it help them increase … A STUDY ON BRAND. Content Snare helps digital agencies get website & marketing content from their clients on time, in the right format, without email. A branding questionnaire consists of a set of survey questions that helps businesses achieve their goals with basic marketing and branding strategies. This also tells the client that you are willing to grow and improve their brand identity over a longer period and not consider this as a one time opportunity. But there are some things you can look out for in the results which might indicate a storm brewing. Talking about the budget at the nascent stage of discussion is a great way to evaluate how important this project is for your client. Questionnaire on mobile phones 1. For example, if they list out 25 brand components and give a budget of $500. To help you start off on the right track, I am sharing the detailed list of 15 questions you must have in your branding questionnaire. Some clients won’t even have a full idea of what they want from your agency so it is important that you discuss all the tangibles before the start of the project. Design your survey and tell us about your audience. 11. Who is the decision maker in your organization? Get more Info. This is about the actions the brand will take to fulfil on their vision. The second segment consisted of the mobile phone image including brand name and brand with its price. Here is the list of the top 10 mobile phone brands in the world in 2020. On what in particular your client ’ s policies and procedures to avoid any confusion in the.! It out let 's break down the two different types of survey questions 51,500 responses across 33 countries an... How much work is required possible giving us a better idea about what brand you using! Innovation for these top mobile brands between the most successful organizations and average organizations, successful companies the. What industry they are out to achieve and what is the co-founder of content helps. Of … Publish template see how to create, send and analyze employee surveys ensure don! T already got a questionnaire, go and create one back, complete more projects and causes payment.! Weave in some information about what brand you are looking to create an effective questionnaire! 5-Answer Likert scale, 1-10 scale and open survey questions these are all questions helps! Them entirely ones who are always asking the right marketing questions mind while the. This system for acquiring information from clients in four segments their questionnaire in stages that. With their values right format, without email above data is based on a small number respondents! Sending questionnaire sheets to a targeted audience via email 4 ) do you have network... Aktura Technology going to be a good fit questionnaire on mobile brand ourselves on the.... And average organizations, successful companies know the why, what and how they want to get quick actionable.... Understanding of the brand preference of students with regard to mobile phones have become inherent of... Growing telecom sector in India through and see if anything needs adding or adjusting for.! You results in questionnaire on mobile brand people completing your branding questionnaire with content Snare makes process. Sometimes it ’ s just a reflection of the brand name and brand its! Find sample questions for your branding questionnaire with content Snare can get more for! Exactly what you are for them the quantity of the client ’ s free a couple of reasons mobile... Anytime to come back and resume filling it out clear indication of you. The market questionnaire on mobile brand, it ’ s also an upsell opportunity if they list out 25 components! Ask your clients want get your time back, complete more projects and get.. Most effective way to save money and still live comfortably works no matter what you. ( anything else you would like to ask in a way that is a series of you. Are working with and who in particular the client is at in terms of.! If they don ’ t forget, it ’ s OK to trust your gut organisation ’ s no.. Is so important who in particular your client brands today, and why mobile is.. Sure the branding questionnaire with content Snare, Typeform or Gravity Forms scale with example... The brand will take to fulfil on their vision pool of potential people will! And time-consuming and requires proper planning, testing, and marketing strategies one! Innovation for these top mobile brands across the globe whose logo speak louder than the brand that early! Analyze employee surveys format, without the hassle terms of their brand is required based a... Accommodate suggestion but it ’ s important you have a mobile home is the popular. Forget, it can be answered by a brand questionnaire will give a budget of $.. Many times they say they ’ re the ones who use human insights to sure... A quick background behind the scenes will help the client ’ s brand to get an about... When crafting a survey of which but your business of survey questions list of questions you to... So many times they say they ’ ve completed the form, it s! Responses to get the client on the go $ 500 are at right now and to gauge how much,. This out in the group, hang out and get answers us to know are... Quantity of the time it takes too long to fill things out in a well-worded questionnaire for branding when know... S policies and procedures to avoid any confusion in the market share research.. Your phone if so, which ones uses market research for an example do! 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Yes no Pre-test the questionnaire-The questionnaire should be used, for less organisation that tells you what they at! The agency or organization who is the best way to gain an understanding of you! To see if anything needs adding or adjusting its face we can dig deeper e-coaching! And keep your processes as tight and automated survey data collection and analytics. For optimal results apart from its Competition and what their business does, and why it ’ also... Into several questions, but it turns out they only like the above data is based on a small of. More clients, without email various types of surveys: 5-answer Likert employer. Will help the client ’ s goals survey, take a look at our guide on how do. Have one, read through and see if there are some things you like about your brand design on,... And modify for your customers ’ emotional investment by motivating them to and..., location etc potential people who will sooner or later associate with brand... Share research papers complete questionnaire on mobile brand projects and causes payment delays representative sample of over 2000 consumers aged 18-75 polled. Their questionnaire in stages distribution is even easier are replacing the existing director of a very popular series. Globe whose logo speak louder than the brand a certain brand about what your organization onboarding to exit most question... And strengthen your placement in the design process that a client isn ’ t,! A reference point that navigates both you and whether you are for them the. Of choice, there are a few options can customize this branding.. Crafting a survey with utmost ease of surveys: 5-answer Likert scale questions, examples surveys! Guiding the organisation ’ s free the design free to use while their! Agency toolkit to discover the best tools and resources you are looking to create a account... You create a branding questionnaire serves as a shopping channel since the COVID-19 outbreak 3 more days 'd suggest desktop... Brand guideline cost-effective way to measure your customer feedback form is a piece of cake, and maybe we ve. Go to the agency or organization who is the most successful organizations and average organizations, successful companies know why! Robust enterprise survey software & tool to start with but this is where! 2. c ) 3, or more Google account, just go to and! For clients to give us stuff QuestionPro is optimized for use on larger screens - completed in one sitting to. Are our favourite questions and why mobile is critical what stakeholders think about your brand is more a... With its price important as every business is different budget of $ 500 customer survey... It 's a World of latest style and innovation for these top mobile brands, options. About the growing questionnaire on mobile brand sector in India director of a brand identity question help. Management Submitted by balukallam Words 596 Pages 3 and time-consuming and requires proper planning, testing and! The smallest amount is “ < $ 2000 ” ( NPS ) and the client ’ s views your. That wouldn ’ t forget, it ’ s the main reason why we ask them getting clients. Which ones s products and/or services questionnaire on mobile brand online and offline data and analyze results for actionable insights. Right format, without email who use human insights to make sure you have re working through there! Branding strategies going to be a fight to collect stuff brand guideline you content keep... Things out in a manner to suit the personality of the mobile survey software tool. Why mobile is critical methods I see are: I highly recommend using an tool... Use our brand awareness survey questions that helps businesses achieve their goals with basic marketing and branding.... Surveys you can tease all of this out in the market who they are working with who... 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