Marketing Case study

Situation

A firm of solicitors was using social media sporadically and in an unplanned way generating little business value and leaving them open to potentially serious misuse.

 

Action

We held training sessions for all staff and a series of workshops for senior partners to develop a social media strategy with activities planned to generate measurable results.

 

Results

A 12-month social media plan with topics that tie-in with other business activity. Posts and tweets timed to engage with followers at their most receptive.

This led to:

  • 650% increase in Twitter followers
  • 600% more LinkedIn followers
  • 20% increase in traffic to the website where visitors linger 33% longer

Now they are leading the field in social media and being copied by their direct competitors!