On a couple of our recent LinkedIn courses we’ve spent some time as a group discussing why you shouldn’t put anything other than your name in the name box on your LinkedIn profile.
A couple of people said that they have been encouraged to put their job title/ phone number/ slogan/ interesting characters or even emoji’s as well as their name because otherwise there are wasted characters in the box.
Your name may not use all the characters available in that box, but it’s called a name box for a reason. If someone searches for you by your surname and you have “Joe Bloggs – transmogrification guru” as your name, google is programmed to search for guru as your last name. (I have checked – no one has this particular epithet – yet). This means that you could be missing out on connections/ interviews/ offers of work by not showing up in as many results as you would if you didn’t have anything after your surname.
Also, if someone is looking for a “transmogrification guru” the search engines will look for that title in the headline box, job titles and text of your profile before it looks in your name. This means that you can again be pushed down the rankings or show in fewer searches.
Layouts: The main thing I learned from my practice journal was what I found useful and what I didn’t. Setting up some of the layouts can take some time so it is worth finding the ones it is worth investing the time in and which you won’t use/ keep up with so don’t bother.
I like the idea of having a full year diary at the beginning just to keep track of the overall look of the year, to mark any holidays/ events/ yearly reminders. Or just to check which days of the week things fall on, so for me setting these few pages up is a worthwhile investment and I’ve opted for doing it with a quarter year per page – it fits in with other plans/ tools I use in my business.
The next page for me is a yearly overview – I have created one of these – not sure if I’ll keep up with it for the full 12 months but at the moment I’ve put it in there.
I’ve then set aside a couple of pages for lists – I have a list of business books that have either been recommended to me and I need to buy/ download, or that I already own but have never read. Continue reading
As time goes on the number of people at networking meetings who are describing themselves as a business mentor is increasing rapidly. It made me wonder about the differences (perceived or otherwise) about the roles of a business mentor, a business advisor and a business consultant.
So I decided to see what the dictionary definitions of these roles were in a business context and came up with the following:
Mentor noun business a more senior or experienced colleague appointed to help and support a junior employee
Adviser or advisor noun someone who advises.
Advice noun 1 suggestions or opinions given to someone about what they should do in a particular situation. take advice 1 to ask someone for an opinion about what one should do. 2 to act on advice given.
Consultant noun someone who gives professional advice.
So interesting, but certainly not the whole story from these definitions.
So I next spoke to some people who describe themselves as either mentors, advisors or consultants about this to see what their thoughts were. The consensus seemed to be:
A mentor is someone who has been there, done it, wears the T-shirt proudly, shouts loudly about it and is capable of helping someone else to do the same thing. This probably means that they have worked at the same level, in the same industry or something very similar, to be able to mentor effectively. It’s why a mentor in a corporate world is so effective in successful career development.
An advisor is someone who has a far broader skill set. Has more experience and the ability to question the business owner on their decisions in order to help develop plans. They take an overall view of a business and help define a strategy and plan to move the business forward. They understand all the roles within an organisation and the implications of any changes proposed and then help implement them in a very hands on way.
A consultant is someone with an even greater field of experience. They help steer a business in a very strategic way, but they don’t become involved in the day to day implementation of plans in a business.
So each has a distinct role to play within a business, maybe at different times within the life of a business. But the choice is down to the owner/ decision maker and they need to ask what makes anyone fit to do the job they say they can do within an organisation. And then check out either the references or the profile of the person.
It may also be that the same person can perform each role within a different organisation, but you need to be clear about how hands on you want someone to be in your business and agree that upfront… but that’s the topic for another post!
So which do you think could be of most use to you and your business? And how will you make sure that whoever you pick has the relevant skills and experiences?
So, after a trial in a cheap notebook I would highly recommend investing in a Leuchterm 1917 dotted or gridded page notebook for your bullet journal journey – the reason is simple – they have enough dots/ grids for a month on the long side of the page as well as some notes/ titles. The cheap one I started with didn’t have this, so I ended up having to have a 2-page spread for every month.
I would recommend the bullets/ grids rather than the lined books because you won’t always be using the book in portrait mode – for some layouts the landscape view is better, and the dots mean you can keep your straight lines.
They also have an index page at the front and all the pages are prenumbered, which saves time & you don’t have to remember to leave space.
As I expect my book to last a year and because I’m using it for project tracking as well as a to-do list I’ve kept a couple of extra pages at the front for additional index pages.
Other kit would be a set of fine nibbed pens in multiple colours – again this is my preference as I find it helps me organise tasks by project/ client. I suggest fine nibbed because if you are filling in each box on the page they are quite small so it’s just easier to make sure you’re keeping in a straight line, in the specific box. I had a set of Stabilo fine point (0.4mm) pens already so I’ve been using these so far and they work great.
I’ve seen some people using washi tape as index tabs but haven’t tried this yet. I’ll see if that or some sticky index tabs I already have/use elsewhere work better for me and let you know.
One of the most useful tools on LinkedIn is being able to export your data – in particular your connections, but also the archive of your posts, messages etc.
Here’s our quick how to guide to doing that.
Over the last couple of weeks, I’ve been hearing lots of stories of people having their LinkedIn accounts suspended or even removed. For those who have spent a long time building a genuine following and a decent network this can be, understandably, incredibly frustrating.
So here are a couple of tips to make sure you don’t fall foul of the LinkedIn police!
- Do you outsource any form of LinkedIn lead generation? If so you are at a high risk of having your account removed.
LinkedIn are monitoring accounts for at least 40 programmes/ browser extensions that “scrape” your contacts / or search in certain ways. So, check with your outsourced supplier, or if you have used any of the following be aware that you need to be very careful.
If you are using any of the following extensions while using LinkedIn your account could be at risk: Continue reading
I see more and more business advisors saying that they can help businesses because they have a lean/ six sigma/ lean six sigma qualification and then go on to state that they have a green belt qualification.
Please, please don’t believe that these people can help you or your business!
And here is the reason why….
The belts in all these qualifications relate to the experience and the number of tools that the participant has been trained in and are qualified to use in a lean six sigma project. As per the origins of the terminology – the darker the colour of the belt the more experienced the practitioner.
A white belt understands the terminology and is perhaps a senior manager who will allow the staff the time/ resources to carry out a project. They have no experience in running a project but are there to remove roadblocks to the project.
This couple of weeks has been about experimenting to see what/ if I liked about the bullet journaling method.
If you’ve never heard of bullet journaling, then have a peek at www.bulletjournal.com
I also watched several YouTube videos. These seemed to be mainly based on using the method for home/ school projects and not for business but it was interesting to see how the ideas were used & I took a couple of page layout ideas from them.
I’ll admit that so far, I haven’t ventured into the very beautiful Leuchterm notebook given to me by my client, Continue reading
As those who know me in real life, or those who work with me know I am a stationery junkie and I love a good list! So being introduced to something that allows me to combine both of these loves excited me immensely!
I’ve recently been working with a client doing some project management with them, helping the team deliver the project more efficiently and effectively. During one of the sessions one of the team members talked about managing their tasks for the project and showed us their bullet journalling method. I’d never heard of it, but went away and watched a few you tube videos and thought “great for keeping a diary, keeping track of your shopping list but how is it applicable to a business owner?”
So, I had a 121 with the team member, who showed me exactly how they had adapted the system so that it worked for them, and they were so keen I try it out they had bought me a book on how to bullet journal and the notebook they believe works best!
As they were so convinced that I’d love it I thought I’d give it a go, and thought I could record my journey/ lessons learned and share it with you.
So, have you heard of / tried it your self? Any thoughts/ tips for me?
I’ll keep you posted……
I attended an amazing meeting of the Professional Speakers Association on Saturday – met up with friends old and new and was so worth the early start after such a busy week.
The rest of this week has seen us in full operating mode from our new offices. Desks and IT are working and most boxes are unpacked, or in place until we get additional furniture to house their contents! We think we’ve sent new address notifications to all our clients, suppliers and business friends – if you’ve not had yours please just let me know and we’ll get one to you ASAP.
Yesterday we visited Cromford Mills and the new (ish) home of Idom Merebrook to see the facilities and redevelopment of such a historic venue.
Today has been all about writing proposals for very interesting new projects for new and existing clients.
We’ve held our first meeting in our meeting space and we’ve met our new neighbours. We have a lovely view and great local services. All in all, it’s been a fabulous move for us so far.
Why not come and visit for the guided tour, a cuppa and a chat?