World Book Day: Annmarie Hanlon

Annmarie Hanlon is Programme Leader BSc (hons) Marketing (Digital)


What is your favourite business book? Here Comes Everybody by Clay Shirky  An older book, but memorable as it explained the notion of crowd power

What was the last business book you read? Cognitive (Internet of) Things: collaboration to optimize action by Arvind Sathi  it looks at the connected world and how the internet of things will influence our future. From artificial intelligenece to driverless cars

Is there a book you want to make time to read this year?  The analytical marketer, how to transform your marketing organisation by Adele Sweetwood.

What book (business or otherwise) would you take to a desert island with you?  So many to choose from! Wild swans by Jung Chang.  I selected at random at the airport and read on a flight back from Hong Kong and despite jet lag had to stay aake and finish the cultural journey through different generations living in China.